The Impact Of Product Placement On Consumer Purchase Intention


Product placement is the most significant technique to achieve the target in a subtle way. Businessmen use product placement in order to increase their sales, grow customer limit and brand awareness. All this activity happens without conventional ads. Product placement is a unique manner to grow your business. Here, the professional writers of Assignment Writing Services Company will assess the impact of product placement on consumer purchase intention.


The collision of product placement is incredibly strong, because, it grabs the attention of people to purchase possessions. Product placement is beings used in films, televisions and radio. Product placement can consist of marketers, company producer and advertisers. Product placement was started in Hollywood movies. 

The main purpose of product placement is to increase sales and change the behavior of the people. 

Studios and televisions receive $9,000 for making product placement. Most people are interested in a new advertisement in order to fill their achievements. Almost, million people buy products after watching ads. Product placement is a useful and beneficial way to increase sales. The main purpose of product placement is to increase sales and change the behavior of the people. When a person watches an add about any product he feels curious to buy it.

Consumer Purchase Attention: The main goal of product placement is to encourage consumers’ attention to purchase things but there are other many purposes contributing. 

It has become entertainment and the source of taxes. The product placement is the source to achieve visibility, attention and interest of the people. Different people have presented different views about their brands that have changed the mind of people. Product placement is most successful in garbing the attention of people to buy their products. However, the increasing quantities of product placement have lost their originality. Now, most people don’t believe in the products, because, they think that product placement is just for increasing their business.

Aspects Of Product Placement Are Influential And Effective: Product placement creates brand awareness and brand consciousness. 

There is a deep relation between product placement and brand consciousness. Most brands are famous and they have no need for advertising. However, these products advertising will increase sales. The product placement is a way to create interest in the minds of people to buy products. The main features of the products are beings showed on the television and people become curious to know and purchase these things. Product placement is less blatant advertising. Product placement gives a better return to the businessmen. Product placement is most useful to improve brand awareness.

Brand Identification And Consumer Attention: Brand identification is an ability to judge that what products are good and beneficial. 

Television is a good platform that gives us the ability to identify real brands. However, if any product placement is harmful to society then it should be stopped, because, it can leave many negative impacts on the behavior of the people. Most counterfeit products have changed the mind of people and now they are not taking an interest in the product placement.

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